How to Choose the Right Clay For Your Skin Concern

How to Choose the Right Clay For Your Skin Concern


Clay has been used as a powerful skincare tool and wellness remedy for thousands of years - and with good reason. It can soothe skin, hydrate, clear impurities, and generally lead to healthier, happier skin. 


Today, it’s as popular as ever, and you can find clay treatments and masks in pretty much every pharmacy, beauty salon, or luxury store (not to mention at hot springs and “natural” spas around the world).


But, with so many colors, types, places of origin, and purported benefits, things can be confusing. What’s the real difference between each type of clay? And what are the overall benefits for your skin?


Let’s dive in.


Clay: An Overview


Clays are soft, fine-grain mineral substances that vary in their composition based on where they’re from. Overall, they work by absorbing moisture out of the skin, leaving a clearer, brighter, more balanced complexion. They can also help pull out impurities, heal allergic reactions, ease the effects of sunburn, boost elasticity, and balance oil production.


That said, not all clays were created equal. In fact, there can be huge differences in clay composition depending on things like:

  • The soil composition of the area from which the clay was mined
  • Where and how deeply the clay was mined
  • The type rocks from which it was derived
  • Chemical weathering
  • The presence of organic matter and active enzymes


Because of this variety, there are certain types of clay that are more suitable for certain skin types or certain therapeutical needs.


Here are the major players and what they can do for your skin.


White Kaolin Clay


Good for: All skin types. Suitable for sensitive skin.


Unlike many other clays that actually absorb impurities like a sponge, kaolin clay adsorbs them, holding impurities on its surface like a magnet. Although it’s usually white, kaolin can be found in many other colors, including pink, red, or yellow depending on what trace minerals are mixed inside. Yellow kaolin, for example, is combined with feldspar, while pink or rose kaolin generally gets its color from naturally occurring iron oxide.


Of these varieties, rose clay is the most popular. It’s ideal for those with sensitive skin that have some excess oil they would like to gently exfoliate away.


Overall, white kaolin is the softest and least drying of the clays - it’s even been used in all-natural baby powders to prevent diaper rash! It can:

  • Help draw out oils without being harsh on the skin
  • Stimulate blood circulation, helping to brighten the complexion
  • Effectively exfoliate due to its slightly larger particle sizes
  • Soften skin


Bentonite Clay


Good for:Normal, oily, and combination skin types


Named for a large deposit found in Fort Benton, Wyoming, Bentonite clay is the most widely used clay and a perfect go-to if you’re not sure what kind of clay to use. It’s a powerful healing clay composed of volcanic ash. It has a high percentage of montmorilllonite, a group of soft minerals, along with iron and magnesium ions (which give it a subtle green-grey color).


It can simultaneously draw out excess oil and tighten skin. Surprisingly, it also has internal healing properties and is often used to treat digestive concerns. Overall, bentonite can help:

  • Reduce the appearance of pores and blackheads
  • Provide gentle exfoliation to remove excess oils, unclog pores, and tighten skin
  • Soften complexion
  • Promote blood circulation and help with cell healing and regeneration
  • Ease irritations caused by scrapes, burns, or autoimmune conditions like eczema


It also draws out product buildup and removes dead skin cells from the scalp, making it an excellent balancing hair mask.


French Green Clay


Good for: Normal and combination skin


French green clay, originally quarried in the south of France, is an illite clay that gets its green color from kelp and algae. It’s known to remove metals in the skin, and it’s both highly absorptive and adsorptive, acting as a magnet for impurities.


It stimulates blood flow to the skin, removes oils and impurities and exfoliates dead skin cells. As the clay dries, it causes the pores to constrict, producing a firmer feeling skin. Overall, French green clay can:

  • Provide anti-inflammatory properties that make it a great choice to apply to sunburns, allergic reactions, or wounds
  • Stimulate circulation and bring fresh blood to the surface of the skin.
  • Remove excess oil, shrink pores, and tighten skin
  • Exfoliate dead skin cells


Fuller’s Earth Clay


Good for: Pigmentation issue, extreme congestion

Like bentonite clay, Fuller’s earth clay is a montmorilllonite clay. A sedimentary clay, it has lightening properties for pigmented and aging skin. It’s also extremely effective at drawing out oil and impurities. In fact, it’s so strong that it’s used in cat litter and in industrial contexts to soak up automobile oil - wow!


That’s why, when it comes to skincare, it’s often combined with small amounts of bentonite clay to create a more soothing composition.


Rhassoul Clay


Good for: Aging, combination, oily skin. Suitable for sensitive skin


Rhassoul clay gets its name from the Arabic verb “rhassala,” which means “to wash.” It’s a natural mineral clay extracted from deep deposits inside the Atlas Mountains in Morocco. As a result, it hasn’t been exposed to surface contaminants like many other clays.


Rhassoul clay is extremely rich in magnesium and silica, trace minerals that give the clay a smooth texture and make it a top choice for luxury small treatments. It also contains high percentages of potassium, calcium, and sodium.


Overall, the clay is firming, revitalizing, and supremely hydrating. It can help:

  • Replenish minerals in the skin, resulting in a firmer and more even-toned complexion
  • Unclog pores and reduce blemishes
  • Reduce dryness and nourish the skin
  • Stimulate circulation
  • Remove dead skin cells to reduce skin flaking and improve texture


Remember - you may need more than one clay to address your various skin concerns, and it's ideal to switch between two or three options depending on what your skin needs. You can even use different types of clay on various areas of your face at once (like french green clay on your t-zone and bentonite around the perimeters of your face)! 


Here's to healthy, great skin!