Why You Need to Double Cleanse

Why You Need to Double Cleanse

Hey there, skincare enthusiasts! Today, we're delving into the fundamental practice of double cleansing, an essential ritual that forms the cornerstone of a healthy skincare routine. Whether you're a skincare novice or a seasoned pro, understanding the importance of double cleansing and how to execute it can truly transform your skin. Let's dive into the depths of this skincare technique and unearth its secrets for a radiant, refreshed complexion.


What Is Double Cleansing?

Your skin starts out as a blank canvas that is then splattered with makeup, sunscreen, and everyday grime polluting the land, water and air. Sometimes it can end up a masterpiece, other times you just feel grubby and want to start fresh.


Enter the double cleansing method, a two-step process involving an oil-based cleanser followed by a water-based one. Like a lot of great ideas the concept behind it is simple, yet profound: oil attracts oil, while water breaks down water. By utilizing both types of cleansers, you'll effectively eliminate all residues, remnants and regrets ensuring a clean slate for any of your favorite skincare products or routines that follow.

What Are The Benefits of Double Cleansing?

Why should you consider double cleansing a non-negotiable in your routine? Well, beyond the visible look of starting from square one, it clears up hidden residue, can minimize pore appearance, helps combat acne, and by getting rid of accumulated unwanted build up your skin, becomes a receptive platform for serums, treatments, and other anti-aging products, allowing them to penetrate your skin deeper and work their activated magic more effectively.


How To Double Cleanse

Contrary to what you might think, double cleansing isn’t just exclusively for makeup wearers, a double cleanse method can benefit anyone by removing things like sunscreen, sebum, and oil-based build-up and pollutants.


Executing a flawless double cleanse is easy even for beginners and because the optimal time to do it is once a day before bed it can easily slot seamlessly into your nighttime skincare routine regimen.


This two-tier treat for your skin begins of course by selecting the right double cleansing products:

Cleanse Part 1: Oil-Based Face Wash

Let's stay grounded to start, there's no better way to do that than our Down to Earth Gel Cleanser, the perfect rejuvenating reset starting point for a new nightly skincare routine upgrade.


This gentle yet potent cleanser is crafted with natural pink kaolin and French green clays, and is designed to absorb excess oil and purge your pores, magically drawing out makeup, sunscreen, and oily impurities, leaving a clean and sparkly brand-new sensation to build upon ensuring your water-based cleanser can work its wonders.


To apply you only need one to two pumps of Down to Earth Gel Cleanser, then blend with water to create a lather. Massage it onto your face using circular, upward motions. This is a great cleanser especially for normal, oily, or combination skin types, that provides a soothing aroma all while harnessing vitamin C's clarifying power to restore your skin's natural radiance. Finish by rinsing with warm water, for the first part of your new daily double cleanse reboot.


Down to Earth's Key Active Ingredients:

  • Vitamin C: Enhances texture and tone, revitalizing your skin's appearance during cleansing routines.
  • Kaolin Clay: Neatly expels surface impurities while maintaining your skin's essential oils.
  • French Clay: Extracts impurities and toxins from deep within pores, preventing the formation of blackheads and blemishes.
  • DMAE: Elevates skin firmness and luminosity while amplifying the rejuvenating effects of a thorough cleanse.


Cleanse Part 2: Water-Based Face Wash

After Down to Earth has set the stage, it's time for our amazing Brightside Cream Cleanser, a water-based solution that's designed to make sure your skincare routine leaves you feeling shiny and new.

While our gel cleanser kick-starts the detox process, this luxurious cream facial cleanser acts as the nurturing second step, perfect for dry, combination, and sensitive skin types. It’s a hydrating, non-foaming formula enriched with a blend of fruit and seed oils that delicately sweeps away makeup and oil buildup without any irritation, making sure your skin feels clean and moisturized.


Rich in hydrophilic and lipophilic molecules, this cream dives deep beneath the surface, dissolving remaining impurities while infusing your skin with replenishing vitamin E. Our cream cleanser delights the senses with a refreshing burst of citrus, and and notes of ylang-ylang, making each cleanse a sensory experience and leaving your skin feeling soft and supple.


To complete your double cleanse, dispense 3-4 pumps of Brightside Cream Cleanser, add water and gently swirl over your skin but be careful to avoid your eye area. Rinse with water or a cloth. Feeling like you need a little extra clean boost? Let sit for 2 minutes for a deeper cleanse. You can even use it as a mask by leaving it on for 15-20 minutes before rinsing. Our Brightside Cream Cleanser is mild enough for daily use, so it's a fabulous option on particularly cold months when your skin craves an infusion of extra moisture.


Certainly, let's reframe these key ingredients in the context of skincare cleansing:
Brightside Cream Cleanser's Key Active Ingredients:

  • Glycolic Acid: A gently powerful exfoliant that eliminates the top layer of dead cells promoting skin renewal.
  • Mango Seed Butter: Packed with vitamin A and essential fatty acids, it deeply moisturizes.
  • Orange Peel: A natural toner, and great at removing dead cells, shrinking pores, leaving a refined skin texture.
  • Vitamin E: A protective shield, nourishing the skin and combating damage caused by free radicals.


Doubling Down

Incorporating double cleansing into your skincare routine isn’t just a trend; it’s a game-changer. Double cleansing is about upgrading your nightly skincare routine to be as effective as possible but without upsetting the apple cart, clearing the pathway for healthier, luminously clear, glowing skin. So, whether you’re saying bye to a busy day’s grime or preparing your fresh canvas for the morning, embrace the power packed potency of double facial cleansing. With a blank canvas in front of you the possibilities for fantastic skin are endless.